Our story
One man, some bison and a lot of dirt.
BartCorp started in 2030 on cheap prairie near Cypress Hills. This is how it got from there to a park a little bigger than Belgium.
Why XANA exists
Everyone in the book had a job.
When Jeff Bart was a kid, he had a picture dictionary called My Fun With Reading. Every page showed a town in flat, bright colours. Mailmen, bakers and garbage truck drivers, all doing their jobs somewhere between the city and the forest.
In the late 2020s, while Alberta moved into the Pyramid, Jeff bought the empty farmland to raise bison. Then he bought earthmovers and started shaping it into the town from the book. Two months in, he noticed the town needed people. So he started hiring.
That is still the plan. BartCorp builds the place, then hires people to be in it.
"Each person had a purpose. Everything was simple. Everyone looked fulfilled in their occupations."
Jeff Bart, memo to associates
The timeline
Alberta, 2000 to 2049
What happened in tech, and what happened in Alberta because of it. Real numbers up to today, our projections after that.
- 2000
About 7% of the world uses the internet.1 Alberta has about 3 million people.2
- 2004
Facebook launches.
- 2007
The iPhone goes on sale.
- 2012
Oculus raises $2.4 million on Kickstarter to build a VR headset.3
- 2014
Facebook buys Oculus for $2 billion.3
- 2020
60% of the world is online.1
- 2022
ChatGPT launches and reaches 100 million users in two months.4
- 2024
Apple's Vision Pro headset goes on sale for US$3,499.5
- 2025
74% of the world is online.1 The average internet user spends 6 hours 38 minutes a day online.6 Alberta passes 5 million people.2
PhishAI announces the Megacity initiative. Construction starts on the Calgary Mega-City Pyramid.
- TodayEverything below is a projection
- 2026
Headsets get light enough to wear all day.
The Pyramid opens. Calgarians start moving in.
- 2027
Synthetic food makes wheat, barley and canola redundant.
Alberta farmland prices crash. Jeff Bart buys his first prairie near Cypress Hills, to raise bison.
- 2028
PhishPhest, the Pyramid's play-to-earn game, pays rent for its players.
Jeff starts moving the dirt himself, shaping the first hills.
- 2030
The Pyramid's millionth resident moves in.
Jeff founds BartCorp to run the land, the herd and whatever comes next. He names the land XANA, and starts inviting people over.
- 2032
Most Pyramid residents never take their headsets off.
BartCorp hires Chad Gepetti, an AI, as chief operating officer. He also does the filing.
- 2034
PhishAI temporarily disables the logout button.
Nine people walk out of the Pyramid. All nine get jobs at BartCorp.
- 2038
The average Pyramid resident spends 18 hours a day in a headset.
XANA reaches 36,000 km², a little bigger than Belgium.
- 2044
The Pyramid passes 5 million residents, from all over Canada.
BartCorp opens a hot air balloon route between its zones.
- 2049
5,649,126 people live in the Pyramid. They spend 21.4 hours a day in a headset. About 41,000 move in every day, and 12 leave.
XANA sets its calendars back to 1988, for the second time. BartCorp is hiring.
This is why we created XANA.
See inside the PyramidWho runs BartCorp
Leadership
Jeff Bart IV
Founder and Chief Executive Officer
Bought the land, moved the first hills himself and still signs every memo. Favourite film: Toys.
Chad Gepetti
Chief Operating Officer
An AI. Runs operations, the calendar and the filing. Picked the green on this website.
Midge Orney
Chief Marketing Officer
Also an AI. Very ambitious. Our legal department describes her as terrifying, and she asked us to put that here.
Gregson Tate, Esq.
Chief Legal Officer
Live, Laugh, Litigate. Has reviewed this page and found it to be a page.
Two of our four executives are AI. You can tell them apart by asking.
The book still needs people.
